--- title: New Zealand Coder Takes Stock as His Company Goes Global description: A computer programmer is grinding his way to fortune with a little inspiration and a lot of hard work, as his artificial intelligence software spreads throughout the retail world. image: https://www.stocktrim.com/hubfs/1543963272445.jpg --- [![StockTrim1](https://www.stocktrim.com/hs-fs/hubfs/StockTrim.png?width=185&height=50&name=StockTrim.png "StockTrim1")](http://stocktrim.com) [ Features ](https://www.stocktrim.com/features) [ Pricing ](https://www.stocktrim.com/pricing) Industries [ Manufacturing ](https://www.stocktrim.com/forecasting-manufacturing) [ Wholesale ](https://www.stocktrim.com/wholesale-inventory-forecasting) [ Retail ](https://www.stocktrim.com/retail-demand-forecasting) [ E-commerce ](https://www.stocktrim.com/ecommerce-inventory) [ Integrations ](https://www.stocktrim.com/integrations) [ Results ](https://www.stocktrim.com/customer-stories) [ ROI ](https://www.stocktrim.com/calculate-your-roi) [ Log In ](https://go.stocktrim.com/Account/Login) [ Start Free ](https://go.stocktrim.com/account/register) [![StockTrim1](https://www.stocktrim.com/hs-fs/hubfs/StockTrim.png?width=185&height=50&name=StockTrim.png "StockTrim1")](http://stocktrim.com) [ Features ](https://www.stocktrim.com/features) [ Pricing ](https://www.stocktrim.com/pricing) Industries [ Manufacturing ](https://www.stocktrim.com/forecasting-manufacturing) [ Wholesale ](https://www.stocktrim.com/wholesale-inventory-forecasting) [ Retail ](https://www.stocktrim.com/retail-demand-forecasting) [ E-commerce ](https://www.stocktrim.com/ecommerce-inventory) [ Integrations ](https://www.stocktrim.com/integrations) [ Results ](https://www.stocktrim.com/customer-stories) [ ROI ](https://www.stocktrim.com/calculate-your-roi) [ Log In ](https://go.stocktrim.com/Account/Login) [ Start Free ](https://go.stocktrim.com/account/register) - Category ** - [Business Insights](https://www.stocktrim.com/blog/tag/business-insights) - [Product Updates](https://www.stocktrim.com/blog/tag/product-updates) - [Customer Stories](https://www.stocktrim.com/blog/tag/customer-stories) - [Company News](https://www.stocktrim.com/blog/tag/company-news) - [Partner News](https://www.stocktrim.com/blog/tag/partner-news) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # New Zealand Coder Takes Stock as His Company Goes Global Share Links [**](https://www.facebook.com/sharer/sharer.php?u=https://www.stocktrim.com/blog/new-zealand-coder-takes-stock-as-his-company-goes-global) [**](https://www.linkedin.com/shareArticle?mini=true&url=https://www.stocktrim.com/blog/new-zealand-coder-takes-stock-as-his-company-goes-global) [**](https://twitter.com/intent/tweet?url=https://www.stocktrim.com/blog/new-zealand-coder-takes-stock-as-his-company-goes-global) CATEGORIES - [Business Insights](https://www.stocktrim.com/blog/tag/business-insights) - [Product Updates](https://www.stocktrim.com/blog/tag/product-updates) - [Customer Stories](https://www.stocktrim.com/blog/tag/customer-stories) - [Company News](https://www.stocktrim.com/blog/tag/company-news) - [Partner News](https://www.stocktrim.com/blog/tag/partner-news) [![StockTrim Inventory Forecasting Software](https://www.stocktrim.com/hubfs/StockTrim%20Inventory%20Forecasting%20Software.jpeg) ](https://go.stocktrim.com/account/register) [![Stressed about Inventory Planning_-1](https://www.stocktrim.com/hubfs/Stressed%20about%20Inventory%20Planning_-1.jpeg) ](https://go.stocktrim.com/Account/Register) ** Feb 2,2019 This article in [stuff.co.nz](https://www.stuff.co.nz) on 5th December 2018 tells you a little more about how StockTrim came about... A computer programmer is grinding his way to fortune with a little inspiration and a lot of hard work, as his artificial intelligence software spreads across the world.  Massey and Stanford University-educated coder Paul Simpson spent four years perfecting his "machine-learning algorithm" that learns to predict and plan for everything that affects a firm's stock levels so it won't get caught short, or accidentally buy too much product. The software was more advanced than anything available in New Zealand, and had only a couple of rivals overseas, he said. Simpson's startup company, StockTrim, and his software's potential dazzled the judges at Innovate 2017, a Manawatū entrepreneurs' contest, taking out the $5000 top prize. Simpson, from Feilding, New Zealand put the prize money into advertising, and a year later he has taken his business from a handful of trial customers to having hundreds of companies around the world running their stockrooms with his software.  Simpson quit a six-figure programming job to start StockTrim, and said he hadn't regretted it for a second. Innovate's business experts estimated StockTrim could reach $18 million in annual revenue by 2019. Simpson said it proved too ambitious a goal, and it was more likely to happen by 2022. "It's a reality of the daily grind, things almost always take longer than first expected. "But we're still on track to take over the world, one stockroom at a time ... I've made great progress over the past 12 months. I've got hundreds of users now, and managed to increase revenue tenfold." [StockTrim has gone global](https://www.stocktrim.com/implementation-partners), with clients all over the English-speaking world, as well as a couple of Swedish companies – and in October Simpson took on a partner, Dominic Sutton, who handles the marketing and business side. The Auckland-based Sutton's background is advertising, but he's no stranger to startups. He's invested in several and started a successful company himself, Pumpt Advertising. Sutton said he was looking for a new challenge when Simpson invited him to join StockTrim. "Paul's a genius with a great idea. He just needs someone to help get it out there, which is a fairly common problem for tech founders." Simpson realised that, which was why he went looking for someone like Sutton. Sutton said the partners were working to improve branding and build a strong track record over the next year, before hunting for new investors to fuel further expansion.   ![stocktrim logo white](https://www.stocktrim.com/hs-fs/hubfs/StockTrim-june2021/StockTrim-june2021-Images/stocktrim%20logo%20white.png?width=150&height=41&name=stocktrim%20logo%20white.png) StockTrim Software Ltd PO Box 301-217 Albany Auckland, NZ © Copyright 2026 [** ](https://www.facebook.com/stocktrim) [** ](https://twitter.com/stocktrim) [** ](https://www.linkedin.com/company/stock-trim) [** ](https://www.instagram.com/stocktrim_global/) [** ](https://www.youtube.com/channel/UC-SFA42zvuaFVNewfrQlnQA) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dominic Sutton", "url" : "https://www.stocktrim.com/blog/author/dominic-sutton" }, "dateModified" : "2022-04-05T04:50:27.493Z", "datePublished" : "2019-02-01T22:02:06.000Z", "headline" : "New Zealand Coder Takes Stock as His Company Goes Global", "image" : [ "https://www.stocktrim.com/hubfs/1543963272445.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.stocktrim.com/blog/new-zealand-coder-takes-stock-as-his-company-goes-global", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.stocktrim.com/hubfs/StockTrim%20Logo-04-1.jpg" }, "name" : "StockTrim" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Organization", "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : 5, "ratingCount" : 18, "ratingValue" : 4.5, "worstRating" : 1 }, "description" : "Conserve working capital. Accelerate business expansion. Realize quick return on investment (ROI). And ensure your organization remains profitable and responsive with the proven leader of inventory planning software.", "logo" : "https://4990515.fs1.hubspotusercontent-na1.net/hubfs/4990515/StockTrim Logo-04-1.jpg", "name" : [ "StockTrim", "StockTrim Software Ltd" ], "sameAs" : [ "https://www.facebook.com/stocktrim", "https://twitter.com/stocktrim", "https://www.linkedin.com/company/stock-trim/", "https://www.linkedin.com/company/stock-trim/", "https://www.youtube.com/channel/UC-SFA42zvuaFVNewfrQlnQA" ], "url" : "https://www.stocktrim.com/" } ```